What Is a Down-Market Reference Group

question 7

Multiple Choice

What is a down-market reference group?

• A) A less prestigious group of consumers who degrade the value of a luxury brand by consuming it
• B) Consumers who negatively review products in social media settings
• C) Employees at bars, clubs, and other social settings who disguise themselves as regular customers but who are paid actors whose job is to create an atmosphere of sexual excitement
• D) Forms of artificial intelligence ("bots") that promote products on social media, appearing as if they are real people when they are not

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Definitions:

Abstract Ideals

Concepts or principles that exist in thought or as an idea but do not have a physical or concrete existence.

Social Conventions

Established norms and agreed upon standards of behavior in a society.

Preexisting Rules

Regulations or guidelines that were established before a particular event or situation.

Elaborate Rules

Detailed and sometimes complex guidelines and principles designed to govern behavior or procedural processes.