Examlex
Level of analysis refers to
Geocentric View
An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.
Transnational Strategy
A strategy that seeks efficiencies of global operations with attention to local markets.
Mutual Benefit
A situation or agreement where all parties involved gain advantages or profits.
Related Diversification
A business growth strategy in which a company expands its operations into areas that are similar to its existing lines of business.
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