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Level of Analysis Refers to

question 37

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Level of analysis refers to


Definitions:

Geocentric View

An approach to international business that sees similarities and differences everywhere and seeks to build strategies that leverage global efficiencies without being blind to local needs.

Transnational Strategy

A strategy that seeks efficiencies of global operations with attention to local markets.

Mutual Benefit

A situation or agreement where all parties involved gain advantages or profits.

Related Diversification

A business growth strategy in which a company expands its operations into areas that are similar to its existing lines of business.

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