What Type of Menu Item Should Be Featured Prominently on the Menu

question 20

Multiple Choice

What type of menu item should be featured prominently on the menu if managers use matrix analysis to evaluate their menus based on item popularity and contribution margin?

• A) An item with low contribution margin and low popularity
• B) An item with high contribution margin and low popularity
• C) An item with low contribution margin and high popularity
• D) An item with high contribution margin and high popularity

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