A Manager Utilizes Contribution Margin Matrix Analysis to Evaluate a Menu

question 17

Multiple Choice

A manager utilizes contribution margin matrix analysis to evaluate a menu. What would be a good marketing strategy to use on an item the manger finds is very popular but has a low contribution margin?

• A) Promote the item well
• B) Reduce the item's price
• C) Remove the item from the menu
• D) Reduce the item's prominence on the menu

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Definitions:

Calcium-Binding Protein

A type of protein that can bind calcium ions, playing crucial roles in cellular processes and signaling.

Phospholipase

An enzyme that hydrolyzes phospholipids into fatty acids and other lipophilic substances, playing key roles in cellular membranes' metabolism and signaling.

First Messenger

A signaling molecule that binds to a receptor at the surface of a cell, initiating a series of intracellular events that lead to a biological response.

Acetylcholine

A neurotransmitter in both the peripheral and central nervous system that is involved in muscle activation, heart rate, and memory function.