What Type of Menu Item Should Be Featured Prominently on the Menu

question 20

Multiple Choice

What type of menu item should be featured prominently on the menu if managers use matrix analysis to evaluate their menus based on item popularity and contribution margin?

• A) An item with low contribution margin and low popularity
• B) An item with high contribution margin and low popularity
• C) An item with low contribution margin and high popularity
• D) An item with high contribution margin and high popularity

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Definitions:

Customization

The process of modifying a product or service to meet individual customers’ preferences or specific requirements.

Pull Strategy

A marketing approach that aims to create demand for a product or service and entice customers to actively seek it out, often through promotions and awareness campaigns.

Push-Pull Strategy

A marketing technique that combines both push marketing strategies to create demand among retailers and pull marketing strategies to engage consumers directly.

Logistics Operations

The management and coordination of complex processes involved in the movement, storage, and handling of goods from origin to destination.