A Manager Utilizes Contribution Margin Matrix Analysis to Evaluate a Menu

question 17

Multiple Choice

A manager utilizes contribution margin matrix analysis to evaluate a menu. What would be a good marketing strategy to use on an item the manger finds is very popular but has a low contribution margin?

• A) Promote the item well
• B) Reduce the item's price
• C) Remove the item from the menu
• D) Reduce the item's prominence on the menu

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Definitions:

Society

A community of individuals living together and interacting with each other.

Circular Argument

An argumentative fallacy where the conclusion is also one of its premises.

Accident

An unintended or unforeseeable event causing damage or injury.

Division

In logic, the process of breaking down a general statement into more detailed particular statements.