The Tendency to Favor High-Priced Menu Items Over Low-Priced Ones

question 25

Multiple Choice

The tendency to favor high-priced menu items over low-priced ones during menu evaluation is a legitimate criticism of

• A) goal value analysis.
• B) Cost/Volume/Profit (CVP) analysis.
• C) contribution margin matrix analysis.
• D) food cost percentage matrix analysis.

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Definitions:

Marginal Benefit (MB)

The extra advantage gained by using an additional unit of a product or service.

Marginal Cost (MC)

The financial cost of creating an additional unit of a product or service.

Prison Rates

The number of individuals incarcerated within a prison system per 100,000 population in a specific geographic area.

Crime Rates

The number of reported criminal incidents as a proportion of the population in a given area during a specified period.