Examlex
The total dollar amount of an operation's fixed expenses
Maslow's Hierarchy
A psychological theory proposing that human needs are arranged in a hierarchical order, from basic physical needs to self-actualization.
Situational Factors
Factors affecting the consumer decision process; those that are specific to the situation that may override, or at least influence, psychological and social issues.
Lifestyle
The interests, opinions, behaviors, and behavioral orientations of an individual, group, or culture.
Conspicuous Consumption
The spending of money on and the acquisition of luxury goods and services to display economic power and social status.
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