Examlex
What is validity? How does it relate to reliability?
Retail Strategy
The planning approach retailers use to attract customers, enhance shopping experiences, and optimize sales and profits.
Distribution Intensity
The level of market coverage pursued by a company, deciding how widely a product will be distributed, ranging from exclusive to intensive distribution.
Scrambled Distribution
involves a retailer carrying an assortment of goods in unrelated product categories, aiming to provide a one-stop shopping experience.
Intensive Distribution
Distribution strategy that involves placing a firm’s products in nearly every available outlet.
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