Which of the Following ARE NOT Included Within the Ulrich

question 11

Multiple Choice

Which of the following ARE NOT included within the Ulrich Business Partner Model?

• A) Strategic Partner.
• B) Functional Expert.
• C) Employee Advocate.
• D) Strategic Partner, Functional Expert and Employee Advocate are all included within the model.

---

Definitions:

Buzz Marketing

A viral marketing technique that aims to maximize word-of-mouth potential of a campaign or product through conversations among consumers.

BzzAgent

A word-of-mouth marketing company that enlists everyday consumers to voluntarily promote products and services in exchange for samples or experiences.

Aspiration Group

A group of individuals a person admires and wishes to emulate or join, often influencing their purchasing decisions and lifestyle choices.

Brand Community

A specialized group of consumers with a structured set of relationships involving a particular brand, fellow customers of that brand, and the product in use.