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Brown (2010) describes the following as what?
'In the current era of knowledge capitalism, companies are attempting to increase surplus by reducing the cost of knowledge work through a technology-assisted process of knowledge capture', referred to as ______.
Central Route
A method of persuasion that involves deeply processing the content of the message, leading to long-lasting attitude change.
Social Role
The part or behavior expected from an individual in a given context by society, based on their position or status.
Pattern of Behavior
A recurrent way of acting or behaving that is characteristic of an individual across different situations.
Group's Expectations
The anticipated standards and behaviors that a group aspires to or believes in.
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