In a Competitive Market It Is Important to Retain Customers

question 3

Multiple Choice

In a competitive market it is important to retain customers, keep them happy and to increase the value of their orders. One of the techniques that has evolved to assist with this is called:

• A) cause related marketing
• B) transactional marketing
• C) buzz marketing
• D) customer relationship management
• E) consumer data management

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Definitions:

Religion

A set of beliefs, practices, and moral codes related to the worship of or belief in a supernatural power or powers considered to be divine or sacred.

Cognitive Dissonance

The psychological unease felt when an individual simultaneously possesses conflicting beliefs, ideas, or values.

Dissonance

A state of conflict or inconsistency between one's beliefs, attitudes, or actions, often leading to discomfort and change.

Textbook

A published collection of scholarly written material covering particular subjects, often used for academic study.