In the STP Five-Stage Process, What Follows on from Stage

question 3

Multiple Choice

In the STP five-stage process, what follows on from stage two, identify market segments?

• A) Profile customers/consumers
• B) Identify the total market
• C) Select target market
• D) Position against competing brands
• E) Identify positions of competing brands.

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Definitions:

Greater Germany

A term historically associated with nationalist movements seeking the unification of all German-speaking peoples into a single nation-state, significantly influential in the lead-up to World War II.

Vichy Regime

The government of unoccupied France after its capitulation to Nazi Germany in 1940, headquartered in the town of Vichy.

Executive Order 9066

The United States presidential order signed during World War II that authorized the internment of tens of thousands of American citizens of Japanese ancestry and resident aliens from Japan.

Ethiopia

A country located in the Horn of Africa, known for its ancient culture, archaeological sites, and being one of the oldest locations of human existence.