What Is a Perceptual Map Used to Assess

question 7

Multiple Choice

What is a perceptual map used to assess?

• A) Audiences' degrees of selective attention
• B) How much customers/consumers remember about an advert
• C) Customer/consumer perceptions of competing brands
• D) Relative brand equity
• E) Differing perceptions of the brand's packaging

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Definitions:

Consideration

In contract law, it refers to something of value exchanged between parties as part of an agreement.

Legally Sufficient Value

A value, consideration, or benefit that is recognized by law as adequate to support a binding contract.

Preexisting Duty

An obligation or duty that already exists under a contract, and performing it, therefore, does not constitute consideration for a new promise.

Law

Rules devised and applied by institutions of society or the government to modulate behavior.