According to the GE McKinsey Matrix, the Best Strategy for a Product

question 9

Multiple Choice

According to the GE McKinsey matrix, the best strategy for a product in a strong competitive position in a highly attractive market would be to do what?

• A) Harvest
• B) Divest
• C) Invest for growth
• D) Re-position
• E) Push

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Definitions:

Cost Behavior

Refers to the way different types of production costs change when there is a change in the level of production.

Curvilinear

Describing a line or surface that is bent, curved, or continuously changing direction, and not straight or circular in the context of mathematics or physics.

Fixed Cost

Costs that do not vary with the volume of production or sales, such as rent, salaries, and insurance.

Activity Level

Pertains to the volume or quantity of work performed or services provided, often related to the operational capacity of a business or project.