Why Is It More Difficult to Brand Services Than to Brand

question 8

Multiple Choice

Why is it more difficult to brand services than to brand goods?

• A) The rules are tougher
• B) It is harder to make a service consistent
• C) There is no way to measure service quality
• D) There is no packaging to put a logo on
• E) It is impossible to develop a positioning statement for a service

---

Definitions:

Digital Communication

The exchange of information through electronic means, including email, social media, and messaging apps.

Location-Based Apps

Applications that offer services or information relevant to the user's current geographical location.

Foursquare

A local search-and-discovery service mobile app which provides search results for its users.

Swarm

A large group of insects or other small organisms moving together, or metaphorically, a group of individuals focusing intensely on a particular activity or goal.