A Concert Ticket Is Primarily an Example of Which Element

question 3

Multiple Choice

A concert ticket is primarily an example of which element of the marketing mix?

• A) Process
• B) Physical evidence
• C) Packaging
• D) Price
• E) Place

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Definitions:

Security

Measures and protocols implemented to protect individuals, organizations, or systems from potential threats and risks.

Acquired Needs Theory

Theory that suggests three main categories of needs: need for achievement, need for affiliation, and need for power.

Cultural Background

Refers to the social, ethnic, religious, and cultural factors influencing an individual’s identity, perceptions, and behaviors.

Two-Factor Theory

A psychological theory suggesting that employee satisfaction is influenced by motivation factors that enhance job satisfaction, and hygiene factors that can prevent dissatisfaction.