Some Fast Food Chains Have Detailed Instructions About How Staff

question 4

Multiple Choice

Some fast food chains have detailed instructions about how staff should prepare the food. There are timers to tell them when the chips are cooked and even painted footprints on the floor to show where they should stand. Which element of the marketing mix are they trying to control?

• A) Process
• B) Physical evidence
• C) Packaging
• D) Price
• E) Place

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Definitions:

Asset's Book Value

The value of an asset as it appears on the balance sheet, calculated by subtracting accumulated depreciation from the asset's original cost.

Capital Expenditures

Funds used by a company to acquire or upgrade physical assets such as property, industrial buildings, or equipment to improve or expand its operations.

Useful Life

The estimated duration over which an asset is expected to be useable by the owner, affecting its depreciation calculations.

Original Estimate

The initial projection or calculation of the cost or duration of a project.