Why Is It More Difficult to Brand Services Than to Brand

question 8

Multiple Choice

Why is it more difficult to brand services than to brand goods?

• A) The rules are tougher
• B) It is harder to make a service consistent
• C) There is no way to measure service quality
• D) There is no packaging to put a logo on
• E) It is impossible to develop a positioning statement for a service

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Definitions:

Dominant Response

The most common or likely response that an individual exhibits under conditions of stress or high arousal.

Particular Task

A specific duty, job, or function that is assigned or expected to be completed.

Fairness Norm

A social norm that emphasizes fair, equitable treatment and distribution of resources among individuals within a society.

Evolutionary Value

The significance of traits, behaviors, or practices in terms of their contribution to the survival and reproductive success of organisms.