What Is Product Placement

question 4

Multiple Choice

What is product placement?

• A) In store display
• B) Paying for your product to be used as a prop in entertainment or cultural media
• C) The final pack shot in an advert
• D) A sponsor's message shown at the beginning and end of a TV or radio programme
• E) The choice of distribution channel

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Definitions:

Market Price

The prevailing cost at which a service or asset is offered for sale or purchase in the open market.

Stock Split

involves dividing a company's existing stock into multiple shares to boost the liquidity of the shares, although the overall value of the company does not change.

Retained Earnings

The portion of a company’s profits that is kept or retained for reinvestment in the business, rather than being paid out as dividends to shareholders.

Book Value

The net value of a company's assets minus its liabilities and intangible assets, as recorded on the balance sheet.