According to the UK Advertising Code Administered by the Advertising

question 6

Multiple Choice

According to the UK advertising code administered by the Advertising Standards Authority (ASA) , advertising should be:

• A) legal, decent, honest, truthful
• B) inoffensive, honest, clear
• C) specific, measurable, achievable, relevant, timed
• D) attention grabbing, interesting, desirous and actionable
• E) legal, relevant, appropriate and not misleading

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Definitions:

Control Group

A group in an experiment that does not receive the treatment being tested and is used as a benchmark to measure how the other tested subjects do.

Experimental Group

The group in an experiment that receives the treatment or intervention being tested, as opposed to the control group which does not.

Random Assignment

A procedure in research design that ensures every participant has an equal chance of being placed into any given group to reduce biases.

Ethical Research

Conducting studies and experiments in accordance with established moral principles and guidelines to ensure the welfare of participants.