Why Did the Makers of the Cleaning Product Jif Change

question 4

Multiple Choice

Why did the makers of the cleaning product Jif change its name to Cif?

• A) As part of an international standardisation strategy
• B) They were sued by the makers of Jif lemon juice
• C) Because 'cif' means 'clean' in a number of languages
• D) As part of their product portfolio management - they had too many similar products
• E) It was a printing error

---

Definitions:

Quick Ratio

Quick ratio, also known as acid-test ratio, is a liquidity metric that indicates a company's ability to cover its short-term liabilities with its most liquid assets, excluding inventory.

Current Ratio

A liquidity ratio that measures a company's ability to pay short-term obligations or those due within one year, calculated as current assets divided by current liabilities.

Return on Assets

A profitability ratio indicating the efficiency with which a company uses its assets to generate net income, calculated by dividing net income by total assets.

Return on Equity

A financial ratio that measures the profitability of a company in relation to shareholders' equity, indicating how effectively equity supports operations and growth.