_________ Combines Many Ideas About Media Effects into a Global

question 25

Multiple Choice

_________ combines many ideas about media effects into a global perspective on how campaign communication can change our actions and achieve pro-social objectives.

• A) Gratifications theory
• B) Moderate effects theory
• C) Social marketing theory
• D) Targeting

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Definitions:

Phylogeny

The evolutionary history and lineage of a species or group of related organisms.

Ontogeny

The development of an organism, individual, or organ from its earliest stage to maturity.

Specificity

The condition or quality of being precise, detailed, or specific.

Situational Variables

These are external factors that affect an individual's behavior in a given context or situation, including environmental conditions and social circumstances.