In Information/innovation Diffusion Theory, Those Who Directly Influence Early Adopters

question 21

Multiple Choice

In information/innovation diffusion theory, those who directly influence early adopters and opinion leaders are called _______.

• A) media elites
• B) change agents
• C) first-order adopters
• D) primers

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Definitions:

Ancestral Past

Refers to events, conditions, or genealogies related to one’s ancestors, influencing genetic traits and cultural or familial inheritances.

Oedipal Complex

A concept in psychoanalytic theory introduced by Sigmund Freud which posits a child's unconscious desire for the opposite-sex parent and jealousy toward the same-sex parent.

Mother

A female parent or guardian who provides care, protection, and guidance to her offspring.

Defence Mechanisms

Psychological strategies brought into play by the unconscious mind to manipulate, deny, or distort reality in order to defend against feelings of anxiety or unacceptable thoughts and feelings.