Examlex
Knowledge gap research has identified a constant gap; that is, the knowledge gap remains regardless of people's level of access to a growing number of news sources.
Public Relations Campaign
A strategic communication process that builds mutually beneficial relationships between organizations and their publics.
Stakeholders
Individuals or groups with an interest or concern in the success of an organization, project, or endeavor.
Sales Promotion
A marketing strategy that involves short-term incentives to encourage the purchase or sale of a product or service.
Rebates
Refunds offered to consumers as an incentive to purchase a product or service.
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