Diffusion Theory Assumes That ___________ Are Most Effective in Spreading

question 18

Multiple Choice

Diffusion theory assumes that ___________ are most effective in spreading acceptance of innovations.

• A) change agents
• B) powerful media
• C) opinion leaders
• D) tribal elders

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Definitions:

George Miller

A psychologist best known for his theory that the average number of objects an individual can hold in short-term memory is 7 ± 2.

Magic Number

A concept in cognitive science referring to the short-term memory capacity of about seven items (plus or minus two).

Auditory Traces

Memory traces of auditory information that are believed to persist in the brain for a brief period after the auditory stimulus has ended.

Short-term Memory

The ability to retain a limited amount of data in a readily accessible, active condition for a brief duration.