In Information/innovation Diffusion Theory, Those Who Directly Influence Early Adopters

question 21

Multiple Choice

In information/innovation diffusion theory, those who directly influence early adopters and opinion leaders are called _______.

• A) media elites
• B) change agents
• C) first-order adopters
• D) primers

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Definitions:

Axiological Arrest

Reduced level of morality that occurs if one fails to know, cherish, declare, act, and act habitually according to one’s values. Axiology is the branch of philosophy concerned with the study of values.

Adaptive Capacity

The ability of individuals or systems to adjust and cope with changes or challenges in their environment.

Cognitive Dissonance

Psychological discomfort experienced when attitudes and behavior are inconsistent.

Unfreezing

The initial phase in the change process where old habits or structures are dismantled to accept new ways of thinking.