Advertisers and Marketers Employ ______, That Is, Biometric Measures Like

question 22

Multiple Choice

Advertisers and marketers employ ______, that is, biometric measures like brainwaves, facial expressions, eye-tracking, sweating, and heart rate monitoring, to find ways to by-pass consumers' reason and logic in order to directly reach their subconscious.

• A) peripheral-route messaging
• B) central-route messaging
• C) neuromarketing research
• D) affect targeting

Comprehend strategies for business downsizing and its effects on company structure and operations.

Identify resources available for small business advice and development.

Identify the key demographic segments relevant to market segmentation for small retailers and service providers.

Understand the characteristics and preferences of Generation Y or millennials.

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Definitions:

Liabilities

Financial obligations or debts owed by a business or individual to creditors, which must be settled over time through the transfer of economic benefits including money, goods, or services.

Accounting Equation

The fundamental equation of double-entry bookkeeping that states assets equal liabilities plus equity, serving as the foundation for a balance sheet.

Owner's Equity

The total value of assets owned by the proprietor of a company after all debts have been subtracted.