Advertisers and Marketers Employ ______, That Is, Biometric Measures Like

question 22

Multiple Choice

Advertisers and marketers employ ______, that is, biometric measures like brainwaves, facial expressions, eye-tracking, sweating, and heart rate monitoring, to find ways to by-pass consumers' reason and logic in order to directly reach their subconscious.

• A) peripheral-route messaging
• B) central-route messaging
• C) neuromarketing research
• D) affect targeting

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Definitions:

Body Structure

The organization and arrangement of the physical components that make up a living organism.

Collective Societies

Societies characterized by a strong sense of interdependence and priority of group goals over individual goals, often emphasizing relationships and communal responsibility.

Egalitarian Societies

Societies characterized by equality, where rights and opportunities are equally distributed among all members, irrespective of their background.

Majority Groups

Represents the larger segment of a population or community, holding dominant power or status compared to minority groups.