The Elaboration Likelihood Model and the Heuristic-Systematic Model of Information

question 29

True/False

The Elaboration Likelihood Model and the heuristic-systematic model of information processing both accept the sufficiency principle.

---

Definitions:

Advocacy Marketing

A marketing approach focusing on using current customers to promote a brand, product, or service through their endorsements and recommendations.

VR

Short for Virtual Reality, a computer-generated environment that simulates a realistic experience, immersing the user in a digital world.

AR

Augmented Reality; a technology that superimposes digital information and images on the physical world, enriching user experience.

MR

Mixed Reality; the blending of physical and digital worlds to create new environments where physical and digital objects co-exist and interact in real-time.