According to Uses and Gratifications Theory, We Stop Using Media

question 12

Multiple Choice

According to uses and gratifications theory, we stop using media when we ____.

• A) observe too many negative role models
• B) develop inappropriate social expectations
• C) fail to experience the satisfaction that we expect
• D) form media inhibitions that produce phobic reactions

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Definitions:

Return On Investment

A performance measure used to evaluate the efficiency or profitability of an investment or compare the efficiency of several different investments.

Selling Price

The sum of money that a purchaser spends to acquire a good or service.

Absorption Costing

A strategy for calculating product costs that includes every aspect of manufacturing expenses: direct materials, direct labor, and all overhead costs, both variable and fixed.

Markup

The amount added to the cost of goods to cover overhead and profit; a percentage of cost.