Uses-And-Gratification Researchers Are Intrigued by Computer-Mediated-Communication's ______, the Ability of the Media

question 6

Multiple Choice

Uses-and-gratification researchers are intrigued by computer-mediated-communication's ______, the ability of the media users to select from a wide menu of content to tailor messages to their needs.

• A) demassification
• B) ubiquity
• C) asynchroneity
• D) reframing

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Definitions:

MC

Marginal cost, the increase in total cost that arises from an extra unit of production, important for decision-making in production and pricing.

ATC

Average Total Cost; the total cost of production (fixed plus variable costs) divided by the total quantity of output produced, representing the average cost per unit of output.

AVC

Average Variable Cost, the cost a company incurs to produce one additional unit of product, excluding fixed costs.

Corrosion

The process of deterioration and consumption of a material through a chemical reaction with its environment, often leading to weakening or destruction of the material.