According to Uses and Gratifications Theory, We Stop Using Media

question 12

Multiple Choice

According to uses and gratifications theory, we stop using media when we ____.

• A) observe too many negative role models
• B) develop inappropriate social expectations
• C) fail to experience the satisfaction that we expect
• D) form media inhibitions that produce phobic reactions

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Definitions:

Average Total Cost

The per unit cost of production, computed by dividing the total cost of production by the total quantity of output.

Average Fixed Cost

The fixed costs of production (costs that do not change with the level of output) divided by the quantity of output produced.

Marginal Costs

The expense incurred from manufacturing an extra unit of a product or service.

Average Total Costs

The total costs (fixed and variable) of production divided by the quantity of output produced.