You Regularly Watch a Certain Television Program Because Your Friends

question 20

Multiple Choice

You regularly watch a certain television program because your friends watch it and you frequently talk about it with them. This example illustrates __________.

• A) a homeostatic balance between uses sought and gratifications obtained
• B) the operation of a media dependency process in a social environment
• C) the way that media functions develop as a result of social pressures
• D) how social situations lead individuals to develop specific media uses

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Definitions:

Business Strategy

A plan crafted by businesses to achieve specific goals and objectives, outlining the methods and steps to compete in the market.

Divisional Strategy

An approach where an organization is structured into semi-autonomous units or divisions, each focusing on a specific product line, market segment, or geographical area.

Corporate Strategy

The overall plan and direction of a company, involving the integration of operational strategies to achieve long-term objectives.

Branding Strategy

A long-term plan for the development of a brand in order to achieve specific goals, such as building brand equity, awareness, and customer loyalty.