Examlex
Lazarsfeld's research on the two-step flow of media influence demonstrated that opinion leaders existed at all levels of society and the flow of their influence tended to be __________.
Existing Schemas
Mental structures or frameworks that organize and interpret information, influencing cognition and perception.
Egocentrism
In Piaget’s theory, the preoperational child’s difficulty taking another’s point of view.
Cognition
The mental action or process of acquiring knowledge and understanding through thought, experience, and the senses.
Mental Activities
Tasks or operations involving cognitive functions, such as thinking, memory, problem-solving, and decision-making.
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