A Latent Function Is __________

question 6

Multiple Choice

A latent function is __________.

• A) intended and easier to observe than manifest effects
• B) unintended and easier to observe than manifest effects
• C) intended and more difficult to observe than manifest effects
• D) unintended and more difficult to observe than manifest effects

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Definitions:

Heuristic

A mental shortcut that allows people to solve problems and make judgments quickly and efficiently.

Brand Loyalty

The tendency of consumers to continuously purchase one brand's products over another's due to satisfaction with the product and a good experience with the brand.

Conjunctive Rule

A decision rule used in consumer behavior that entails choosing items that meet all of a predetermined set of criteria.

Weighted Additive Rule

This rule is a decision-making strategy where alternatives are evaluated by multiplying each attribute's importance weight by its quantitative value, then summing these products to determine the best option.