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Hovland's Methodological Advance, ______, Was to Take a Piece of Stimulus

question 11

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Hovland's methodological advance, ______, was to take a piece of stimulus material (for example, a film) and systematically isolate and vary its potentially important elements independently and in combination to assess their effects on audience members undergoing similar variation.


Definitions:

Page Header

The area at the top of a document page that can contain text or graphics, typically repeated on each page.

Page Footer

A section at the bottom of a page used for extra information like page numbers and document titles.

Design Tab

A ribbon tab in Microsoft Office applications that contains tools and features for formatting the appearance of documents, presentations, or spreadsheets.

Selection Handle

A visual marker used to indicate and manipulate the selection boundary of objects in graphical user interfaces.

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