A Good Example of a Highly Successful and Long-Running Campaign

question 12

Multiple Choice

A good example of a highly successful and long-running campaign that used ________in a humorous way in some of its executions was the 'Got Milk?' campaign run for the California Milk Processor Board by Goodby Silvstein and Partners between 1995 and 2014.

• A) emotional appeals
• B) sexual appeal
• C) shock appeals
• D) fear appeals

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Definitions:

Interest Rate

The amount charged by lenders to borrowers for the use of money, expressed as a percentage of the principal, per period of time.

Future Value

The value of a current asset at a specified date in the future, adjusted for factors like interest rates and compounding.

Insider Strategy

A method used within organizations or movements to influence decision-making processes from within, leveraging internal access and relationships.

Outsider Strategy

A political or campaign strategy in which candidates position themselves as outsiders to the political establishment, often to appeal to voters feeling disenfranchised or frustrated with traditional politics.