_________________Is an Increasingly Attractive Proposition for Organizations

question 10

Multiple Choice

_________________is an increasingly attractive proposition for organizations. Several reports have found that a large proportion of consumers (more than 85 per cent) agree that when price and quality are equal, they are more likely to buy an offering associated with a 'cause' or good deed.

• A) CRM strategy
• B) KPI strategy
• C) Mission statement
• D) Cause marketing

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Definitions:

Selling Audience

Refers to the predetermined segment of the population targeted by advertisers or marketers for selling a product or service.

Promotion Objectives

Goals that a company wants to achieve through various marketing strategies and promotional activities, such as increasing brand awareness or boosting sales.

Promotion Program

A organized effort by a business to increase awareness, sales, or engagement with its products or services.