This Is a Form of Targeted Advertising, on Websites, with Advertisements

question 6

Multiple Choice

This is a form of targeted advertising, on websites, with advertisements selected and served by automated systems based on the content displayed to the user.

• A) Contextual advertising
• B) Internet advertising
• C) Direct marketing
• D) Interactive marketing

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Definitions:

Merchandising Firm

A type of business that purchases finished products and sells them to consumers without altering the form of the goods.

Merchandise Inventory

Items and merchandise that are kept by a business with the intention of selling them to consumers.

Selling Expenses

Costs incurred directly from the selling of products or services, such as advertising and sales staff salaries.

Depreciation

The methodical distribution of a physical asset's cost throughout its expected lifespan.