EpinionsCom, Tripadvisor

question 29

Multiple Choice

Epinions.com, Tripadvisor.com, and reviews on Amazon.com are examples of review sites widely shared first-hand feedback about consumer experiences. This refer to as:

• A) User-generated content (UGC)
• B) Social media marketing
• C) Digital marketing
• D) Content marketing

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Definitions:

Audience Fragmentation

The division of audiences into smaller groups due to the wide variety of media outlets and platforms.

Privacy Concerns

The apprehension individuals have about the safety and confidentiality of their personal information collected by organizations or websites.

Internet Growth

The exponential increase in internet usage, online services, and digital connectivity that has transformed global communication, commerce, and access to information.

Game Plan

A strategic plan or set of tactics designed to achieve a specific goal or overcome a challenge.