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Online Reviews Are One of the Most Influential Information Sources

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Online reviews are one of the most influential information sources for modern consumer decision making. Containing descriptions of other consumers' consumption experiences, they provide a glimpse into the potential advantages and disadvantages of products and services. While most consumers routinely read online reviews to inform their purchase decisions, the number of consumers who actively post reviews is astonishingly small.


Definitions:

Human Fetus

A developing human from the end of the embryonic period, approximately nine weeks after fertilization, until birth.

Sensitive Period

A critical phase in early development where the individual is particularly receptive to certain stimuli and capable of acquiring specific skills or knowledge.

Second Language

A language learned by a person in addition to their native language, often for the purpose of communication in a multilingual environment.

Mesosystem

In Bronfenbrenner's ecological systems theory, the mesosystem refers to the connections between the microsystems or the settings where an individual actively participates (e.g., home, school, workplace).

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