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Campaigns Based on the Use of Digital Media Designed to Integrate

question 7

Multiple Choice

Campaigns based on the use of digital media designed to integrate brands into people's lives through conversation and brand and audience interaction is known as:____________


Definitions:

Decision Tree

A graphical representation used in decision analysis to visually and explicitly represent decisions and decision making.

Revised Probability

An updated chance or likelihood of an event occurring after taking into consideration new evidence or information.

Prior Probability

The probability of an event or hypothesis before new evidence or data is taken into account.

Joint Probability

The probability that two or more events happen at the same time. It's calculated by the intersection of the events' probabilities.

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