When Audiences Experience Low Involvement, Messages Should Attempt to Gain

question 5

True/False

When audiences experience low involvement, messages should attempt to gain an emotional response. For example, ads for fashion, cosmetics, fast food, and soft drinks often engage audiences through the use of fear, humour, animation, and storytelling.

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Definitions:

Mid-ocean Ridge

A worldwide submarine mountain chain, developed through the action of plate tectonics.

Southeastern Asia

A geographic region consisting of countries situated to the southeast of Asia, including Indonesia, Thailand, and Vietnam.

Indian Ocean

The third largest ocean in the world, bounded by Africa to the west, Asia to the north, Australia to the east, and the Southern Ocean to the south.

Fault Strength

A measure of how resistant a fault is to movement or slip under tectonic stresses.