Digital Technology Has Given Rise to a Raft of Different

question 20

True/False

Digital technology has given rise to a raft of different media and opportunities for advertisers to reach their audiences. We now have access to hundreds of commercial TV and radio channels. Cinemas show multiple films at multiplex sites, and the internet has transformed the way in which we communicate, educate, inform, and entertain ourselves. This expansion of the media is referred to as audience fragmentation.

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Definitions:

Immigration

The process of permanently relocating to a country that is not one's native homeland.

Productivity Growth

The rate at which a company or economy can produce more goods and services with the same amount of labor, capital, energy, and materials, often seen as a key driver of economic growth.

Savings Rate

The proportion of disposable income that is saved by households rather than spent on goods or services.

Mass Production

The manufacture of large quantities of standardized products, often utilizing assembly lines or automated technology.