Digital Technology Has Given Rise to a Raft of Different

question 20

True/False

Digital technology has given rise to a raft of different media and opportunities for advertisers to reach their audiences. We now have access to hundreds of commercial TV and radio channels. Cinemas show multiple films at multiplex sites, and the internet has transformed the way in which we communicate, educate, inform, and entertain ourselves. This expansion of the media is referred to as audience fragmentation.

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Definitions:

Bargained For

In contract law, referring to an exchange that parties agree upon, which forms the basis for a legally enforceable contract.

Promissory Estoppel

A legal principle that prevents a party from withdrawing a promise made to a second party if the latter has reasonably relied on that promise to their detriment.

Reasonable Amount

An amount that is fair and moderate, not excessive or extreme.