This Behavioural Change May Be About Getting People to Buy

question 27

Multiple Choice

This behavioural change may be about getting people to buy the brand, but it may often be about motivating them to visit a website, call for a brochure, fill in an application form, or simply visit a shop and sample the brand free of cost and other risk. This behavioural change is also referred to as:

• A) DRIP
• B) AIDA
• C) call to action
• D) Weak Theory

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Definitions:

Uncivilized Nations

A term historically used to describe societies that colonial powers or developed countries believed lacked cultural development or sophistication according to their own standards.

Diplomatic Policy

A strategy adopted by a country in managing its relationships with other nations through negotiation, dialogue, and conflict resolution.

Committee

A group of individuals appointed or elected to perform a specific function or investigate a particular issue, making decisions or recommendations as a collective.

Public Information

Information that is available to the general population, aiming to keep citizens informed about governmental policies, programs, and services.