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The Development of New Propositions Is Complex and High Risk

question 19

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The development of new propositions is complex and high risk, so organizations usually adopt a procedural approach. The most common new product development process (NPDP) consists of several phases that enable progress to be monitored. Which of the following is NOT one of the phases of NPDP?


Definitions:

Triglycerides

A type of fat found in the blood, derived from the foods we eat, and an essential energy source for the body.

Lipids

Organic compounds that are fatty acids or their derivatives, insoluble in water but soluble in organic solvents, playing roles in energy storage, cell membrane structure, and signaling.

Immunity

Resistance to infectious disease and harmful substances.

Antibodies

Proteins produced by the immune system that recognize and neutralize pathogens like bacteria and viruses.

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