The Process Through Which Individuals Accept and Use New Products

question 25

True/False

The process through which individuals accept and use new products is referred to as the process of adoption.

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Definitions:

Organizational Citizenship

Involves voluntary behaviors exhibited by employees that are not part of their formal job requirements but that contribute positively to the organization.

Cultural Differences

The variations in the norms, values, beliefs, and practices that exist among people from different backgrounds and societies.

Achievement Orientation

Concentration on establishing and achieving superior performance levels.

Collectivist

Pertaining to a cultural orientation that emphasizes the needs, goals, and views of the group over those of the individual.