The Method by Which Whole Markets Are Subdivided into Different

question 5

Multiple Choice

The method by which whole markets are subdivided into different segments to allocate marketing programme activity is referred to as:

• A) the PESTLE process
• B) the DAMP process
• C) the SWOT process
• D) the STP process

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Definitions:

Visual-spatial Ability

The capacity to perceive, analyze, and understand visual information in the environment and to visualize and manipulate objects in space.

Personal Fable

The belief that our feelings and ideas are special and unique and that we are invulnerable; one aspect of adolescent egocentrism.

Reading Problems

Difficulties in recognizing written words, understanding them, and reading effectively.

Menarche

The onset of menstruation.